Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
Who's focusing on big data?
Big data is a big deal for industries. The onslaught of IoT and other connected devices has created a massive uptick in the amount of information organizations collect, manage and analyze. Along with big data comes the potential to unlock big insights – for every industry, large to small.